Podcast A New Way To Market On iPhone?
Blendtec has introduced a new iPhone app, Will It Blend (App Store Link), that builds on the success of its insanely popular podcast:
What makes this app unique is that it contains original footage of Will It Blend? videos in a higher resolution that has ever been released before. The iPhone’s stunning screen is the perfect platform to see details of the blends that have gone unnoticed till now. The iPhone 3G blend was filmed using a state of the art Red Camera at 1,000 frames per second. Best of all, since the videos are stored natively on the iPhone, there is no waiting for a download or wondering how good the connection is.
Blendtec is leveraging the success of their podcast to open up a new revenue stream - Â an iPhone app that basically repackages their video podcasts.Â
While some people are still debating the future of podcasting and whether you can make money with it, Blendtec has used its video podcast to generate over 100 million views for a blender infomercial, and increase their sales 500%.Â
Blendtec is making very smart use of podcasting - but they aren’t doing anything that a lot of other companies couldn’t do. Why aren’t more companies following Blendtec’s example?
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